{
  "schemaVersion": "1.0.0",
  "brand": "The Skyfallen Company",
  "canonicalUrl": "https://brand.skyfallen.com/brand-assets.json",
  "guideUrl": "https://brand.skyfallen.com/brand-guide.md",
  "contact": "brand@skyfallen.com",
  "instructions": [
    "Use only these supplied assets.",
    "Do not redraw, retype, recolour, crop, distort or rearrange any artwork.",
    "Preserve the SVG viewBox and aspect ratio.",
    "Follow each asset's background restrictions and the clear-space rule in the guide."
  ],
  "assets": [
    {
      "id": "company-primary-dark",
      "family": "company",
      "label": "Primary company mark / dark",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_OverDarkBackground.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_OverDarkBackground.svg",
      "viewBox": "0 0 346 187.23",
      "backgrounds": ["dark", "white-as-deliberately-framed-black-artwork"],
      "useCases": ["primary-identity", "header", "footer", "editorial"],
      "preferred": true,
      "notes": "Use the white-accented treatment on dark backgrounds. The framed black artwork may create deliberate contrast on white."
    },
    {
      "id": "company-primary-light",
      "family": "company",
      "label": "Primary company mark / light",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_OverLightBackground_White.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_OverLightBackground_White.svg",
      "viewBox": "0 0 332.06 173.27",
      "backgrounds": ["white", "light"],
      "useCases": ["primary-identity", "editorial"],
      "preferred": true,
      "notes": "White-backed artwork. Never place this asset on a dark surface."
    },
    {
      "id": "company-primary-transparent-light",
      "family": "company",
      "label": "Primary company mark / transparent light",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_OverLightBackground_Transparent.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_OverLightBackground_Transparent.svg",
      "viewBox": "0 0 332.06 173.27",
      "backgrounds": ["white", "light"],
      "useCases": ["primary-identity", "overlay-on-light"],
      "preferred": false,
      "notes": "Transparent artwork intended only for white or light surfaces."
    },
    {
      "id": "company-square-black",
      "family": "company",
      "label": "Square company mark / black background",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Square_BlackBackground.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Square_BlackBackground.svg",
      "viewBox": "0 0 512 512",
      "backgrounds": ["any-where-the-complete-square-remains-intact"],
      "useCases": ["square-format", "avatar", "social-profile"],
      "preferred": true,
      "notes": "Use when a square company identity is required. Do not remove the black background."
    },
    {
      "id": "foundation-black-light",
      "family": "foundation",
      "label": "Foundation lock-up / black",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_Black_OverLight.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_Black_OverLight.svg",
      "viewBox": "0 0 1148.38 171.82",
      "backgrounds": ["white", "light"],
      "useCases": ["foundation-identity", "horizontal-lockup"],
      "preferred": true
    },
    {
      "id": "foundation-light-exos",
      "family": "foundation",
      "label": "Foundation lock-up / Exos",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_Light_OverFoundationNavy.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_Light_OverFoundationNavy.svg",
      "viewBox": "0 0 1148.38 171.82",
      "backgrounds": ["exos", "foundation-navy"],
      "useCases": ["foundation-identity", "horizontal-lockup"],
      "preferred": true
    },
    {
      "id": "foundation-white-dark",
      "family": "foundation",
      "label": "Foundation lock-up / dark",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_White_OverDark.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_White_OverDark.svg",
      "viewBox": "0 0 1148.38 171.82",
      "backgrounds": ["dark", "black"],
      "useCases": ["foundation-identity", "horizontal-lockup"],
      "preferred": true
    },
    {
      "id": "research-lockup",
      "family": "research",
      "label": "Skyfallen Research lock-up",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_SkyfallenResearch.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_SkyfallenResearch.svg",
      "viewBox": "0 0 568.43 137.4",
      "backgrounds": ["white", "light"],
      "useCases": ["research-identity", "horizontal-lockup"],
      "preferred": true
    },
    {
      "id": "research-purpose-line",
      "family": "research",
      "label": "Research purpose line / In pursuit for humans",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_Research_InPursitForHumans.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_Research_InPursitForHumans.svg",
      "viewBox": "0 0 485.73 67.82",
      "backgrounds": ["white", "light"],
      "useCases": ["research-purpose-line"],
      "preferred": true,
      "notes": "Preserve the supplied wording and artwork. The filename is intentionally retained as distributed."
    },
    {
      "id": "research-square-dark",
      "family": "research",
      "label": "Research square / dark",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_SkyfallenResearch_Square_OverDark.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_SkyfallenResearch_Square_OverDark.svg",
      "viewBox": "0 0 150 150",
      "backgrounds": ["dark", "black"],
      "useCases": ["research-identity", "square-format", "avatar"],
      "preferred": true
    },
    {
      "id": "research-square-light",
      "family": "research",
      "label": "Research square / light",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_SkyfallenResearch_Square_OverLight.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_SkyfallenResearch_Square_OverLight.svg",
      "viewBox": "0 0 150 150",
      "backgrounds": ["white", "light"],
      "useCases": ["research-identity", "square-format", "avatar"],
      "preferred": true
    },
    {
      "id": "research-banner",
      "family": "research",
      "label": "Skyfallen Research banner",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_Foundation_SkyfallenResearch_Banner.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_Foundation_SkyfallenResearch_Banner.svg",
      "viewBox": "0 0 1584 396",
      "backgrounds": ["use-as-supplied"],
      "useCases": ["research-banner", "wide-editorial"],
      "preferred": true
    },
    {
      "id": "company-opportunity-banner",
      "family": "company",
      "label": "A worldful of opportunity campaign banner",
      "format": "image/svg+xml",
      "path": "/brand/TSFC_AWorldfulOpportunity_Banner.svg",
      "url": "https://brand.skyfallen.com/brand/TSFC_AWorldfulOpportunity_Banner.svg",
      "viewBox": "0 0 1584 396",
      "backgrounds": ["use-as-supplied"],
      "useCases": ["company-campaign", "wide-editorial"],
      "preferred": true
    }
  ]
}