Exact
Use strong hierarchy and precise language. Make every element necessary.
Explore the
Skyfallen brand.
Discover the principles, visual assets and practical guidance that shape a clear and consistent Skyfallen identity.
Principles
Opportunity needs a point of view.
The Skyfallen Company identity is direct, intelligent and human. It makes complex work feel considered without making it feel distant.
Clear in thought.
Expansive in possibility.
Open
Leave room for ideas. Space is part of the identity, not an absence of it.
Human
Be assured without becoming institutional. Intelligence should remain inviting.
Identity
The name is the mark.
The primary company logo is set in Dashiell Fine. Its compact three-line form is distinctive enough to work without an additional symbol.
Primary company mark
Give the company name room to speak.
Keep a clear field around the mark equal to the height of “The”. Do not crowd it with type, imagery or interface controls.
Brand architecture
One company. Distinct fields of work.
Foundation and Research identities inherit the company’s typographic character while keeping their own purpose legible. Use only the supplied lock-ups.
Colour
Restrained by design.
A concise spectrum moves from deep Exos through Stratos to the airy calm of Tropos. Colour establishes hierarchy and atmosphere—not decoration.
Use black and white for the company identity.
Use Exos for authority, Stratos for structure and Tropos for spacious supporting fields.
Use supplied artwork unchanged and maintain accessible contrast.
Typography
Character and clarity.
Dashiell Fine carries the company’s character. Articulat CF carries information. Together they create an expressive but disciplined hierarchy.
Dashiell Fine
Display, identity and slogan
A worldful
of opportunity.
Ideas create opportunity.
Ideas create opportunity.
Ideas create opportunity.
Ideas create opportunity.
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Articulat CF
Information, navigation and utility
Complex systems.
Clearly articulated.
300 Built for consequential work.
400 Built for consequential work.
500 Built for consequential work.
600 Built for consequential work.
700 Built for consequential work.
800 Built for consequential work.
900 Built for consequential work.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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A worldful of opportunity.
Technology for consequential organisations.
Skyfallen creates secure, dependable systems for organisations operating at consequential scale.
READ THE RESEARCH
Interface elements
Direct by default.
Controls are rectangular, legible and explicit. States rely on contrast, borders and movement—not softened shapes or decorative effects.
Square structure
Use straight edges and one-pixel rules. Never round corners on controls, panels or navigation.
Visible states
Every interactive element needs a clear hover state and a keyboard-visible focus outline.
Useful restraint
Use Exos for primary actions, Stratos for emphasis and Tropos for supporting fields.
Input system
One field, shown across its interaction sequence. Hover or focus the live specimens to see the transition.
52pxSurface changeExos fill12px insetStart with a 52px borderless surface.
Inset the label and value by 12px.
Move the label from 16px to 6px.
Rest, hover, focus, then filled.
Action system
Compact, content-sized and binary. The surface inverts without changing the button’s dimensions.
Tables
Keep tools attached to the dataset. Use compact uppercase headers, horizontal rules and full-row hover feedback.
| Asset | Family | Format | Status | |
|---|---|---|---|---|
| Company primary | Company | SVG | Approved | |
| Foundation lockup | Foundation | SVG | Approved | |
| Research square | Research | SVG | Approved |
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Movement
Motion should explain the page.
Animation is used to show where content comes from, what belongs together and where attention should go next. If it does none of those things, leave it still.
Reveal
Sections enter once, in reading order, as they approach the viewport.
A worldful
Scroll relationship
Large editorial type may move subtly with the page to reinforce depth.
OrganisationThe Skyfallen Company
Confirm the action
Motion confirms that an input was received. Change state once, settle promptly and leave the control still.
Fast Interface response
Immediate
Standard Content reveal
Measured
Slow Editorial scroll shift
Linked to scroll
Accessibility Reduced motion
Always respected
Voice
Assured, specific and open.
We speak with conviction, not volume.
A worldful
of opportunity.
Make every identity decision confidently.
Our innovative solution enables identity decision optimisation.
DirectHumanAssuredSpecific
Logo use
Protect the company mark.
Outlines must only be white or black. Framed black artwork may create deliberate contrast on a white surface, but white holding shapes must never interrupt a dark surface.
Use white outlines and accents on dark backgrounds only.
Use black outlines and accents on white backgrounds only.
Black-background artwork may be used on white surfaces.
Never use white-background artwork on dark surfaces.
